What is the marketing of the scene Why Ali Tencent who do not let go of it

scene business in 2013 will be the global Internet and the technology industry widely talked about, who can occupy the scene, who can really win the future. From a technical point of view, big data, mobile devices, social media, positioning systems and other technologies have been ready, you can support the entire era of online and offline business era of service.

 

scene business in 2013 will be the global Internet and the technology industry widely talked about, who can occupy the scene, who can really win the future. From a technical point of view, big data, cloud computing, mobile devices, social media, sensors, positioning systems and other technologies have been ready, you can support the online and offline full scene business era of service. Most of the Internet Co and advertisers in the two problems are: first, according to the customer’s location, time and intention, send them to the information; second, in this context, how to make businesses and customers in exchange, can smoothly enter the business, social, service and other sectors, the smooth finish interactive.

contention traffic from the scene to fight

Internet competition is the flow and entrance, and the mobile Internet era is the scene of contention. PV rely on the flow of the times have been far away, to trigger scene based scene era. The traditional Internet traffic to build a business model based on the mobile Internet have changed. Baidu gives the explanation is: advertising is calculated according to the area of money, so the flow mode will naturally depreciate on the mobile internet.

taxi software scrimmage is an obvious example, Ali and Tencent in order to build and use their logical means of payment to pay a taxi users, at the scene, in the taxi software and a lot of money. Millet in the establishment of their own intelligent hardware Empire at the same time, there is no time to forget to build a user can use millet phone for various scenarios. Tencent, the success of the game, and pay attention to the construction of the social scene of the influence of the association game is quite deep, Ali through their perfect ecological services to build Alipay pay scene every hour and moment. As the upcoming scene revolution, said the Internet is the flow of competition and entrance, and the mobile Internet era is the scene of contention.

 

scene marketing past life VS

(field) marketing (Scene Marketing) is the scene in the sales process, using vivid language to describe a customer brought after using the product beautiful image, arouse the customer yearning for the picture, and effectively stimulate the desire to buy customers means. Situational marketing is to achieve the purpose of marketing by the dialogue of the soul and the experience of life.

this concept comes from Baidu encyclopedia, yes, the scene has a long history, and has been the practice of countless brands.

in the traditional sense of the scene marketing

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