cake shop is now doing a good direction, choose the cake shop can open a new window for their cause, which is a good choice. So, how to open a cake shop site? Xiaobian for everyone to carry out a detailed introduction.
what are the errors in the location of the cake shop? The first is the cake shop and customer types do not match, although the surface looks like traffic is large, because of age, occupation, level of consumption and consumer preferences and target customer characteristics do not match, the majority of people are not likely to lead to lack of effective source meal often. The characteristics of the customer in the cake shop business is the biggest impact of consumption level, low income if in crowded places, such as next to the small commodity wholesale market to open a high priced fast-food shop, cake shop outside the flow of people is very big, but because the consumption ability is not enough and rarely into the store shopping, cake shop business will not good. Location can not just look at the absolute number of passengers, more importantly, the type and quantity of target customers to see if it can meet the requirements.
what are the errors in the location of the cake shop? The second is the main store or business district is not mature, the source is too small, even if all the people can not achieve satisfactory sales. At present the country competitive baking bakery, the newly opened shopping center business is generally not too good, traffic is very small, generally need to raise some time to achieve good traffic and business level. New shopping malls opened in the mature values of the relatively short time, some of the new shopping malls as the main store opened in the new business district, the passenger training time will be longer, the risk is considerable. Customer sources are mainly dependent on the market. If the shop opened in the main store and not mature business circle, usually the same lack of tourists like shopping malls encountered problems, early opening the possibility of losing money greatly. The third is because the location is not good, the customer into the store or inconvenience because competitors intercept resulting in insufficient source, although outside traffic is large, but the actual contribution to the cake shop is small, a lot of bakery mistakes are of this type.
above is about how to choose the location of the cake shop, I hope you will pay more attention to this, only the choice of a good address, so join the shop in order to get a good income. To make the above content analysis, is aimed at this problem so that the cake shop must study well with the surrounding environment and bakery related factors in the location, make the right decision.